Effective affiliate program management drives affiliate marketing success. We deliver this though strict campaign management processes. Our first task is always to gain a crystal-clear understanding of our merchant's objectives and concerns. We use this understanding to create and agree measurable affiliate program metrics. These agreed metrics then form the campaign parameters for affiliate marketing activity on the network. A full knowledge of merchant requirements allows us to transmit those requirements to affiliates so that we have buy-in and acceptance of the affiliate program parameters by everyone involved in the affiliate marketing effort.